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To achieve success in business and earn a steady income, a lot of effort is required. One of the giants of the automotive industry, Ford Motor Company is ready to share its experience. We offer you important advice on business development and use of advanced technologies.
Start small, but be ambitious
The management of Ford considers gradual development of the business space to be one of the most important tips. For example, starting to work in the field of micro-shipping in one of the technological regions of the United States, it took the company a while to purchase a minibus shuttle park. It started to develop this business, gradually increasing the number of minibuses. Later, the service began to operate in Seattle and Columbus, then the Ford minibuses began to ply the key routes of London and New York. The company intends to introduce a car designed specifically for urban micro-shipping.
Your offer must meet the needs of a client
Another key business lesson from Ford is taking into account all needs of a customer, not only material, but also related to spiritual comfort. For example, the company considers transporting people to and from work to be socially significant. Therefore, in its advertising, Ford focuses on the smiles of people getting on the transport. As experts believe, one of the important requirements of the company's customers is the low level of environmental pollution by a minibus following the route.
Develop a profit-making scheme
Experts say that the result of the Ford's business models development is the profitable business creation. In this case, it has been necessary to develop new routes, for trips on which passengers will pay more. Ford's management pays attention to the creation of effective schemes for making a profit. The ability to make money largely depends on costs, which became relevant for Ford in its business planning of micro-shipping.
Set your own rules in business
Ford's management relies on the long-established rules and standards of conduct in its business of developing, manufacturing, and selling cars. The process from drawing up a car to its market entry takes several years, so the formulas of investment profitability of Ford are carefully drafted. Experts believe that when developing business innovations, the company will require new rules. However, Ford is ready to demonstrate flexibility and revise any rules, even those that have proven their worth and have been profitable for many years.
Form a portfolio of new business models
The management of Ford Motor Company attaches particular importance to the development of a portfolio of innovative business models. At the moment, the company is engaged in creating new business ideas in the structure of the Transportation Mobility Cloud, intended for communications between cars and urban infrastructure. These services are expected to be used by the end of 2018. According to experts, the key business of Ford connected with the automotive industry is able to adapt to changes in the market.
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